+ Ride

RIDE Snowboard shoes RIDE snowboard shoes occupy a special place in my value system. They are outstanding in every way. The only American snowboard boot brand that might as well be German or Swiss. In the past, they have won so many awards for snowboard boot design that it is a shame to talk about it. All RIDE snowboard boots have a narrow heel, which is a particularly lucky fact for us Hungarians. This is achieved not only by narrowing the liners like other snowboard boot brands. In a unique way, the outside of the boot, from the Achilles area to the ankle bone, is as concave as a real human foot. There is no other snowboard shoe design like this in the world! If someone's heels have been moving in their snowboard boots, then RIDE will surely solve the problem. The lining of RIDE shoes is a removable Trademark "Intuition" lining material, which adapts to the foot from body heat within a quarter of an hour, and returns to its original size after cooling down. Due to the thermal expansion, these snowboard boots can be bought narrower, and they are also very durable. It is difficult to trample them and they are very good thermal insulators. This professional lining material can only be found in the most expensive Burton, K2 and 32 snowboard boots.

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This is not the end of the list of advantages that make RIDE snowboard boots different from the others. While all the big snowboard boot companies make a point of using low-rise, flexible soles only in their premium snowboard boots, RIDE already also makes professional, extremely expensive soles for its basic shoes (Ride Orion HUF 38,000). Why is this important? Because of two things. On the one hand, the low shoe sole brings your feet closer to the snowboard, so you will be much more stable, more skilled, and develop faster. On the other hand, the plantar muscle can move over the flexible snowboard shoe sole, so it doesn't get numb. It makes snowboarding all day much more comfortable. 

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What else makes RIDE snowboard boots extraordinary?Finally here is a snowboard boot design company that designs shapes for several different feet. RIDE snowboard boots are almost all narrow at the heel, but there is a selection of narrow, wide and medium sizes at the toe. There is a model for big, tall big toes, and there is also an option for those whose second and third toes are longer. I respect RIDE snowboard boots for one more thing: they didn't go for the cheap TLS, FASTLACE systems. You can already see that only the oldest developed American BOA system has really worked out of the quick lacing systems, the rest are actually savings in comparison. It is no coincidence that the world's leading snowboard boot manufacturers lined up exclusively behind the BOA system at the premium level. Traditional lacing certainly works better than the other systems. I myself use either the BOA, or the traditional lacing snowboard boots, or a mixture of these, the so-called I recommend hybrid snowboard boots. Of course, we offer Fastlace or TLS system shoes are also for sale, but I think sooner or later these will disappear in the sink. I consider such snowboard boots acceptable only in the category under HUF 50,000. By the way, the servicing of these jerky systems was never solved. BOA has quick lacing, and traditional snowboard boots do.

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A few more "small" merits: the lightest weight snowboard shoes, AEGIS anti-microbial inner liners, special shoe soles developed together with the Michelin company, 3D shaped snowboard shoe tongues. Since 1990, I have had a pair of snowboard boots Trans, Burton, Choc, Nidecker, Salomon, Nitro, K2 top shoes... But the RIDE, the somehow different. RIDE Snowboards The brand was founded in Redmond, Washington, in 1992. It started with only 4 board types. The goal was to create a technically very innovative, high-quality snowboard company. Even the first product line was liked by the top and up-and-coming competitors. The hard work and the agile advertising campaign brought immediate success. In order to meet the growing demand for snowboarding and skateboarding clothing, a clothing company was founded in 1994. CHAPEL (We already imported it to Hungary in 1996.) The clothing company RIDE later grew out of this, which is a brilliant fusion of sporty, youthful street fashion and a snowboard line.

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In 1995 the company moved to Prestion and it started the PRESTON brand of bindings. Which has been a unique name in the snowboard market.–in industry. The aluminum bindings, now manufactured under the name RIDE, have become market leaders and are constantly winning awards as the lightest, most durable and most responsive (feedback controllability) bindings. RIDE's success is also outstanding in terms of sales: there was a year when 52 %s of the entire American market bought RIDE bindings. - - - They also produced snowboard boots - modestly in the beginning. But the shoe development program, which was renewed in 1995, really outgrew itself and became an award-winning collection. RIDE shoes are now characterized by revolutionary design features. The lightest shoes in the world and the shortest boots on Earth in terms of capacity. The only shoe brand that has shaped the anatomy of the human heel on the outside. It was introduced by RIDE, which adjusts from body heat to feet INTUITION technology and arguably the best heel-supporting shoe in the world. In 1995, it acquired the USA's most respected snowboard factory, (Thermal Snowboards Inc.) The success came after that. RIDE Manufacturing used for the first time State-of-Art technologyState-of-the-art technology was introduced during production and testing. It soon made it one of the most modern snowboards on the market. RIDE, now a giant company, also built a new factory in Asia and doubled its production capacity. Quantity did not come at the expense of quality, in fact: they continue to create industry-leading equipment, bringing out technological innovations one after the other: Carbon Array, Membrain cover sheets and PopRods technology.

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The company recently moved to Seattle and continues to be a "distinctive face" brand on the global market."RIDE is a huge company, but it's not about being the biggest, it's about being the best at what we do, and our goal is to remain a truly great snowboard brand," says Ben, the company's director. According to a demographic survey, 80% of RIDE snowboarders in the USA snowboard 11-30 days per season, and 20% snowboard 50 days. How interesting that the official average is only 9 days in a season.www.ridesnowboards.com