+ Ride

RIDE snowboards was founded in Redmond, WASHINGTON in 1992. He started with only 4 boards. The goal was to create a technically very innovative, high-quality snowboard company. Even the first product line was liked by the top and up-and-coming competitors. The hard work and the agile advertising campaign brought immediate success. In order to meet the growing demand for snowboarding/skateboarding clothing, a clothing company called CAPPEL was founded in 1994 (we imported it to Hungary in 1996). The RIDE clothing company later grew out of this, which is a brilliant fusion of the street, fashion and snowboard line. In 1995, the company moved to PRESTON and from there the Preston brand snowboard bindings started, which, with RIDE's special aluminum technology, became a must-have name in the snowboard industry. The bindings, now produced under the name RIDE, have become market-leading aluminum bindings and are constantly winning awards as the lightest, most durable and most responsive bindings in the whole world. RIDE is the best technology snowboard binding in the world and there was a year when the entire US market chose 52%a... Snowboard shoes were also produced modestly in the beginning, but in 1995 a completely new shoe development program grew and became an award-winning collection. Now revolutionary design features characterize RIDE shoes. So, for example: the lightest shoes in the world, the shortest boots on Earth in terms of capacity, the only snowboard shoe in which the anatomy of the outer part also shapes the human heel. RIDE introduced the INTUITION lining technology that adjusts from foot to foot and the best heel support shoe in the world. In 1995, RIDE acquired THERMAL SNOWBORDS INC., the most renowned snowboard factory in the USA. property in Corona, CALIFORNIA. This is where the real snowboard board success story begins: RIDE Manufacturing, created here, was the first in the world to use state-of-art computer technology, aircraft engineers and techniques used in aircraft manufacturing, as well as other cutting-edge techniques, during production and testing. This made it the most modern snowboard on the snowboard market. Today, the giant company RIDE has also built a new factory in Asia and doubled its production capacity. Despite this, it continues to build industry-leading snowboard equipment, bringing out technological innovations one after the other, such as: Carbon Array, Membrain covers or PopRods rod technology. The company recently moved to Seattle. It continues to be a company with a "distinctive image" on the world market. "RIDE is big for nothing..it's not about being the biggest..it's about being the best at what we do and truly remaining a great snowboard company," says BEN. According to a demographic survey, RIDE snowboarders in the USA snowboard 80%a 11-30 days, 20%a 50 days, while the reported average is 9 days in one season!