+ Ride

RIDE SnowboardsThe brand was founded in Redmond, Washington in 1992. It started with only 4 board types. The goal was to create a technically very innovative, high-quality snowboard company. Even the first product line was liked by the top and up-and-coming competitors. The hard work and the agile advertising campaign brought immediate success. In order to meet the growing demand for snowboarding and skateboarding clothing, a clothing company was founded in 1994, as CHAPEL under the name (We already imported it to Hungary in 1996.) This later gave rise to the RIDE clothing company, which is a brilliant fusion of sporty, youthful street fashion and a snowboard line. In 1995, the company moved to Preston and from there started the PRESTON brand of bindings. Which has been a unique name in the snowboard market.–in industry. The aluminum bindings, now manufactured under the name RIDE, have become market leaders and are constantly winning awards as the lightest, most durable and most responsive (feedback controllability) bindings. RIDE's success is also outstanding in terms of sales: there was a year when 52 %s of the entire American market bought RIDE bindings. Snowboard shoes were also produced - modestly at the beginning. But the shoe development program, which was renewed in 1995, really outgrew itself and became an award-winning collection. RIDE shoes are now characterized by revolutionary design features. The lightest shoes in the world and the shortest boots on Earth in terms of capacity. The only shoe brand that has shaped the anatomy of the human heel on the outside. It was introduced by RIDE, which adjusts from body heat to feet INTUITION technology and arguably the best heel-supporting shoe in the world. In 1995, it acquired the USA's most respected snowboard factory, (Thermal Snowboards Inc.) The success came after that. RIDE Manufacturing used for the first time State-of-Art technologyState-of-the-art technology was introduced during production and testing. It soon made it one of the most modern snowboards on the market. RIDE, now a giant company, also built a new factory in Asia and doubled its production capacity. Quantity did not come at the expense of quality, in fact: they continue to create industry-leading equipment, bringing out technological innovations one after the other: Carbon Array, Membrain cover sheets and PopRods technology. The company recently moved to Seattle and continues to be a "distinctive face" brand on the global market."RIDE is a huge company, but it's not about being the biggest, it's about being the best at what we do, and our goal is to remain a truly great snowboard brand," says Ben, the company's director.According to a demographic survey, 80% of RIDE snowboarders in the USA snowboard 11-30 days per season, and 20% snowboard 50 days. How interesting that the official average is only 9 days in a season.www.ridesnowboards.com